In car sales, motivational videos can be just what your team needs to start out-selling the competition Remember the last time you tried to get your dealership sales team revved up with an inspiring, motivational speech? After taking a look…
Want to bid on cars and make a consistent profit? Follow these car auction tips and win deals like an old pro. Knowing the ins-and-outs of working a car auction is vital for new dealers. If you’re not sure how…
If you want to know how to be the best car salesman, you have to start with a goal and a plan to get there. Before we begin, let’s call to attention that you’re already making your way to car…
Fresh car dealership advertising ideas to bring summer fun to your lot When you think about summertime, what comes to mind? Barbecues, outdoor sports, vacation, beach days—people generally on the move, looking for adventure and fun. When you market yourself…
Create rapport with customers and watch them come back to you time and time again You probably don’t purposely set out to create rapport with individuals in your personal life; it just kind of happens. It’s when you “click” with…
Instagram holds a ton of possibility for your used car dealer marketing—learn how to leverage this popular social platform Still clinging to the idea that Facebook is the only used car dealer marketing strategy you need to establish a solid…
For auto dealerships, customer relationship management (CRM) can be the difference between success and failure. The cultivation of relationships with both prospective and current customers is an importantaspect of sustainable business...
In car sales, phone training can mean the difference between making money and waving goodbye to potential customers It’s time for a reality check: If you think your dealership is converting the majority of its calls into cash, there’s a…
Stop stressing over brainstorming blog post ideas—here are plenty of topics to get your creative juices flowing. As a tech-savvy auto dealership, you’ve done your homework when it comes to Internet marketing strategies. You love doing A/B testing with your email…
Before you pick up the phone to make that next sales call, double check your dealership’s rules for telemarketing compliance. Just off the top of your head, what is your perception of the average telemarketer? Do you picture a sprawling…
When you’re selling a classic brand like Buick, facts about the company’s history, products, and awards can help pique customer interest If you’re in the business of selling Buicks, you’re not blind to the public’s perception that the brand is…
Use Instagram to your dealership’s advantage with these car dealership marketing ideas You revamped your dealership website, invested in a high-quality automotive CRM, and are finally sending out regular email newsletters to your customers. You’re proud of how you’ve brought…
