Automobile manufacturers keep investing big money in television car ads—but do they work? Matthew McConaughey drives through a nondescript city at night, looking ahead pensively. The camera cuts between dazzling shots of the Lincoln MKC as it travels down the…
There’s an exciting world of selling cars online when you’re willing to get creative and look beyond Craigslist ads When it became apparent that a website for your dealership was no longer a nice option, but a critical “must have,”…
A GA dashboard can help your dealership measure digital marketing efforts. You know dashboards. They’re the first thing you see when you drive, and they’re the first priority for wiping down, so that they stay gleaming during test drives. But the GA dashboard…
Love selling Nissans and want your customers to feel the same enthusiasm? Memorize and share these fascinating Nissan facts with them. Japan has a reputation as home to some of the top automakers in the world, and as a car…
Those hard-to-sell vehicles in your used car inventory aren’t just taking up space—they’re cutting into your profits It’s a beautiful morning as you open your auto dealership for the day. You look across the lot, and the sun is shining…
Negotiating car price doesn’t have to be the hardest part of your job if you keep these easy rules in mind Does it sometimes feel like selling a car is like competing on the TV show “American Ninja Warrior?” It…
Itching to make your dealership more profitable, but not quite sure how to improve sales? Take a look at how you’re catering to more than half of your customers. In your auto sales career, how many times have you: Assumed…
2017 is upon us! Here are some New Year’s resolutions for auto dealers that are sure to make this next year a great one. The turn of the new year is a time when people like to reinvent themselves. They…
You may be a big fan of spot delivery in your dealership, but if you’re not doing it right, you may be hearing from the FTC. Ask any dealership employee what their busiest times are, and you’ll likely always get…
Why implement an auto repair financing program? Bigger close rates, more revenue, and better customer service. A customer walks into your shop with a problem: his brakes make a loud, grinding sound when coming to a stop. Your service team…
“How can I earn your business today?” and other clichéd car sales terminology. If you haven’t said them in real life, you’ve heard them on TV. One of the most identifiable clichés is the car sales terminology used by so many…
Volkswagen’s error has cost the company billions of dollars, but the VW settlement could mean profit for your dealership if you follow all the rules. Until recently, Volkswagen had a pristine reputation in the auto industry. They were viewed as…
