4 Auto Dealer Advertising Ideas Your Competitors Haven’t Tried Yet
When you’re an auto dealer, advertising ideas that drive sales are essential — you just need to deliver ads the way customers want to consume them.
Ty W.
Ty was born and raised in the automotive world. He's an enthusiastic expert who writes exquisite content about cars, automotive sales, and dealership best practices. When not writing for AutoRaptor, you'll find Ty on the golf course.
How to Stay Compliant with the FTC Used Car Rule
Do you have a Buyers Guide displayed in the window of each used vehicle on your dealership lot? If you don’t, you could be breaking the FTC Used Car Rule. Do you sell more than five used vehicles in a…
5 Dealership Hiring Practices That Are Bad for Business
In your auto dealership, hiring the right people should always be a top priority You’ve spent a ton of money on advertising, getting the best inventory, and upgrading your dealership’s interior design. These are all things you thought would bring…
How the Magnuson Moss Act Affects Your Dealership Warranties
You need to know your obligations to the consumer and when you must honor their warranty in your auto dealership. Working in an auto dealership, you’ve hopefully already done your homework when it comes to the Magnuson Moss Act —…
5 Tips for Updating Your Auto Dealer Website Design to Attract More Customers
Is your auto dealer website design stuck in the 90s? Even some small design tweaks can bring major positive changes to your bottom line 10 years ago, buyers visited an average of five dealerships while car shopping. Now, they only…
6 Auto Sales Motivational Videos to Save a Sales Team
Sales motivational videos can help put that spark back in your salespeople when it seems like nothing else will work. Maintaining motivation in the workplace is a challenge, regardless of your industry or position. But when your sales team loses…
The Disposal Rule: A FACTA Summary for Auto Dealers
This FACTA summary of the Disposal Rule will ensure your dealership is compliant and your customers’ identities are protected. After spending a great deal of time with a prospect, it’s finally time: she’s decided she wants to buy the Jeep…
The Federal Lemon Law: How Well Does Your Dealership Understand the Rules?
Only dealership customers with warranties are protected under the Federal Lemon Law. You undoubtedly take a lot of pride in your dealership and the inventory you offer. However, whenever you are selling cars — especially used cars — no matter…
5 Auto Showroom Design Ideas That Sell More Cars
In an auto showroom, design is a key factor that can make or break your entire sales process. You’ve spent a lot of time and money building a formidable sales team at your auto dealership — after all, these are…
The Gramm-Leach-Bliley Act: Compliance and the Auto Industry
Gramm-Leach-Bliley Act compliance for auto dealers includes a focus on protecting the privacy of consumers. Let’s face it: You may run one of the top automotive dealerships in your area, but if you aren’t prioritizing compliance and keeping up with…