{"id":755,"date":"2015-09-10T13:49:00","date_gmt":"2015-09-10T13:49:00","guid":{"rendered":"https:\/\/www.autoraptor.com\/blog\/6-auto-dealer-digital-marketing-secrets-leading-dealerships-know"},"modified":"2024-10-14T16:43:51","modified_gmt":"2024-10-14T20:43:51","slug":"6-auto-dealer-digital-marketing-secrets-leading-dealerships-know","status":"publish","type":"post","link":"https:\/\/www.autoraptor.com\/blog\/6-auto-dealer-digital-marketing-secrets-leading-dealerships-know\/","title":{"rendered":"6 Auto Dealer Digital Marketing Secrets Leading Dealerships Know"},"content":{"rendered":"

Take a closer look into six auto dealer digital marketing techniques being used by your competitors.<\/strong><\/h2>\n

The evidence available today is clear: digital marketing is essential to business survival and growth. Having a digital strategy is necessary for car dealerships, too. Many dealers have made the transition with varying degrees of success, mainly because of a failure to keep up with the ever-changing winds of the digital landscape. Plus, it\u2019s difficult to keep your finger on the pulse when you have a business to run. A business, many like to point out, that can stand on its legs without all this new technology. <\/span><\/p>\n

Granted, auto dealer digital marketing isn\u2019t going to sell a car for you\u2013but it will help you get more people through the door. The ways that people gather information today is drastically different than ten years ago. We can look up everything we need to know about purchasing a car on our mobile devices\u2013who\u2019s selling it, where it\u2019s from, why should I buy it, etc. Breaking into that information source (more on mobile devices later) is smart. You\u2019re adapting to how the customer wants to do business.<\/span><\/p>\n

When a car dealership covers all the avenues of customer interaction online, they\u2019ve opened up exponentially<\/span> more opportunities to convert than their competitors<\/span>. Before we continue, let us first say this: if you want a fully functioning digital marketing system, you need to hire at least one point person at your dealership. They will focus on the front-end (digital customer interaction) and the back-end (data measurement and analysis) of your marketing efforts. For the amount of business traffic they will bring into your dealership, the investment is worth it. <\/span>
\nBelow we\u2019ve outlined the six most important ways to attract consumers with auto dealer digital marketing. These are not the \u201ccutting edge\u201d examples out there today. Instead, these are the next steps that will bring you up to date in today\u2019s digital world, and will provide a strong foundation for your marketing efforts in the future. <\/span><\/p>\n

Six auto dealer digital marketing secrets that convert visitors into buyers<\/b><\/p>\n

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  1. SEO-enriched content for online search<\/b><\/li>\n<\/ol>\n

    Content marketing: you\u2019ve heard the term before. It\u2019s the new marketing technique on the block and picking up considerable speed. It\u2019s the process of analyzing web traffic data, writing original content enriched with SEO keywords, and testing the results. Where do you include all this new content? Hold your breath: a blog (gasp!).<\/p>\n

    Blogs serve as one of the most effective ways to drive website traffic. There are masses of people online (mobile, laptop, tablet, and desktop) that search for auto dealerships every day. These \u201ckeywords\u201d \u00a0typed into the Google search bar can by tracked, analyzed and targeted. You write a blog post surrounding the general idea of that targeted keyword, instill the keywords within the text, and watch your website ranking climb the charts. Of course, it\u2019s much more complicated than that, but the results are crystal clear (if executed by an expert).<\/p>\n

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    1. Build a \u201cGoogle friendly\u201d website with interactive features <\/b><\/li>\n<\/ol>\n

      I hope we can both agree that having a clean, image-centric website with basic features and calls to action is a necessity. Having said that, it\u2019s time to consider optimizing your company website with proper sitemap architecture. Google should be able to scan and scale every page of your website and also track your website visitors. Having a particular architecture that keeps visitors on the page, scrolling downward or clicking through links to others pages, will ensure a higher-priority ranking on the Google search engine.<\/p>\n

      If you don\u2019t already, start implementing interactive features on your website, too. Many dealerships have success with the \u201cbuild your own car\u201d tools, inventory accessibility, and clearance specials sections.<\/p>\n

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      1. Actively engage over social media platforms<\/b><\/li>\n<\/ol>\n

        Social media has provided an entirely new way to interact<\/span> with consumers. The new term being thrown around these days is \u201csocial care\u201d, which is basically \u201ccustomer care\u201d over social platforms. Not only do sites like Facebook, Twitter, Google+ and LinkedIn give you prime marketing information, they also provide opportunities to demonstrate special attention to customer satisfaction\u2013in front of everyone.<\/span><\/p>\n

        Social care also includes directly responding to reviews and ratings online. If you get a mixed or bad review and respond to it with a solution, other readers will see the effort. Social media care can boost your credibility with website viewers while also giving a second chance at customer satisfaction. \u00a0<\/span><\/p>\n

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        1. Analyze and measure website traffic <\/b><\/li>\n<\/ol>\n

          Hard data in any sales business is invaluable. Hire an analytics professional who can measure your website and social media traffic. If your website requires visitors to create an account, you can track what pages they visit and find patterns. Use this information to leverage your sales offers and target specific buyers with what they want. You can also view tangible, readable results on how customers are reacting to your auto dealer digital marketing.<\/p>\n

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          1. Improve mobile accessibility<\/b><\/li>\n<\/ol>\n

            Access to the internet over a mobile device has changed how consumers view information online. Having a website specifically tailored for mobile use is a smart and effective way to keep potential buyers engaged with your brand. To create a mobile site that is fully responsive\u2013not just a copy of your regular website\u2013you need to build it from the ground up.<\/p>\n

            It\u2019s also smart to build a mobile app for your business. Apps can include inventory tools, sales specials, interactive features, etc. Hitting all the bases on how web visitors come to view your content ensures that there are no loopholes or missed opportunities to convert. <\/span><\/p>\n

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            1. Purchase a comprehensive CRM tool for employee use <\/b><\/li>\n<\/ol>\n

              With technology influencing nearly every aspect of the car business, it\u2019s easy to end up with tech services through various providers. You don\u2019t need or want seven architects building one house. <\/span>Search for a CRM that can manage all<\/span> (or at least most) of your digital tools. Lead organization, email marketing systems, customer data, sales measurements\u2013all of these efforts should be housed under one, unified roof. A good CRM will streamline the sales process while also making daily task completion more efficient.<\/span><\/p>\n

              Embrace how your customers want to interact<\/b><\/p>\n

              If you hire the right person for the job, auto dealer digital marketing becomes easy to implement and can deliver quantifiable results. It provides you with several more platforms for interaction, which means several more opportunities to close deals. Do your best to cover all the platforms customers come to find you: website, mobile site, social media, etc. Make sure to track that information and use it to your advantage.<\/p>\n

              Are you looking for a comprehensive CRM system for you dealership? Our system hosts a wide array of employee tools, all built in with user-friendliness in mind.<\/b>\"\"<\/p>\n

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              Interested in an Affordable, Full-Featured Auto Dealer CRM?<\/h2>\n

              Schedule an AutoRaptor Demo Now!<\/h3>\n<\/div>\n