There\u2019s a particular intuitiveness about seasoned salespeople you don\u2019t often find in other types of employees. They know how to listen,<\/span> when to ask the right questions, and attain trust within a small timeframe. The ones who perform at high levels didn\u2019t get there by accident\u2013it comes with experience, practice, and study. But much of what they learned came from sources outside your typical car sales training manual. <\/span><\/p>\n\n\n\n When <\/span>bringing new salespeople to your dealership, the training process is supremely important to their future success. The more dynamic your training is, the better prepared these newcomers will be. <\/span><\/p>\n\n\n\n It’s wise to remember that learning how to sell is a process of independent study and experience. Therefore, you should introduce your sales reps to educational sources outside of what you already offer. Their car sales training manual will no doubt be essential to learn your products’ <\/span>features, benefits, and advantages<\/a>, but learning to close deals is another skill set entirely. <\/span><\/p>\n\n\n\n Luckily, there are many research sources for learning how to be a better salesperson. In this post, we\u2019ve included the top five car sales books that will create a lasting impression on your sales team. <\/span><\/p>\n\n\n\n These books are staples to industry leaders and have been in publication for decades. These books have set the foundation for self-development literature; the principles are still as true today as when they were written. Plus, they will provide context and understanding for modern future salespeople.<\/p>\n\n\n\n Published in 1937, this book helped create the self-help literature revolution in America. It\u2019s sold over 70 million copies worldwide and still finds a place on the desks and bookcases of businesspeople today. Although this book broadly tackles the subject of \u201cbecoming a success,\u201d there are a few pinpoints within the text that we find helpful for salespeople:<\/p>\n\n\n\n For books specifically about salesmanship, there is no second to Zig Ziglar\u2019s best-selling work. This book will help your sales team understand the psychology of selling while giving in-depth examples of closing techniques throughout. The amount of detail Ziglar includes in his techniques beats out a flimsy, self-published car sales training manual every time. We especially find the following key points useful: <\/span><\/p>\n\n\n\nFive car sales books to bring your sales training to the next level<\/h3>\n\n\n\n
1. Think and Grow Rich<\/i>, Napoleon Hill<\/h4>\n\n\n\n
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2. Secrets of Closing the Sale<\/em>, Zig Ziglar<\/h4>\n\n\n\n
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Sell cars on the lot faster with AutoRaptor<\/h3>\n\n\n\n