{"id":751,"date":"2015-09-16T13:00:00","date_gmt":"2015-09-16T13:00:00","guid":{"rendered":"https:\/\/www.autoraptor.com\/blog\/automotive-internet-marketing-ideas-for-selling-more-cars"},"modified":"2024-10-14T14:24:19","modified_gmt":"2024-10-14T18:24:19","slug":"10-automotive-internet-marketing-ideas-for-selling-more-cars","status":"publish","type":"post","link":"https:\/\/www.autoraptor.com\/blog\/10-automotive-internet-marketing-ideas-for-selling-more-cars\/","title":{"rendered":"10 Automotive Internet Marketing Ideas for Selling More Cars"},"content":{"rendered":"\n

Good automotive internet marketing can have a drastic influence on how many sales you make this year. Up your conversions with these top 10 campaign ideas.<\/strong><\/p>\n\n\n\n

Remember the days when customers appeared at your car dealership every morning with heaps of cash, waiting eagerly to spend their money with you, even though you hardly marketed to them? Can\u2019t recall? That\u2019s because it never happened.<\/p>\n\n\n\n

When you get down to the core of any business, sales revenue is more or less a reflection of sustained and creative marketing. The car business is no exception. Automotive internet marketing should be on the top of every dealership\u2019s priority list. If you can reach your audience on multiple outlets and target their specific needs with your products, you\u2019ve got a winning system. But to market effectively, especially online, think outside of the box. <\/span><\/p>\n\n\n\n

In this post, we\u2019ve outlined ten automotive internet marketing tips to drive more leads and help you convert potential buyers. A few of these are tried and true ways, and possibly a couple you haven\u2019t considered before. Either way, the message is in the point: sharpen up your internet marketing!<\/span><\/p>\n\n\n\n

Promote your dealership and sell more cars using these 10 digital ideas that will bring your automotive internet marketing to the next level <\/b><\/p>\n\n\n\n

Feature an \u201cemployee pick\u201d of the week<\/h2>\n\n\n\n

If you want to sell a product, you have to sell its benefits first. Having your salespeople feature a specific car via social media, blog post, or a specials page on your site will add perceived value to the purchase.  <\/span><\/p>\n\n\n\n

Animal shelters have perfected the art of getting animals adopted by posts featuring just one dog or cat, talking about their personality and background. On your blog or in social media, feature a \u201ccar of the week.\u201d Snap a quality photo of one of your sales reps in the car, (or next to it) and ask them why it\u2019s their favorite on the lot this week. It adds character to a salesperson that they haven\u2019t met yet, and gives creates urgency because customers see the car as a hot ticket on display. It could be sold at any minute. You want to get people to pick up the phone and say \u201cHOLD THAT CAR FOR ME!\u201d<\/span><\/p>\n\n\n\n

Start an auto blog that will attract customers looking to buy <\/h2>\n\n\n\n

Create content focusing that establishes you as the local resource and expert on cars. Use your blog to educate your customers, while also soft selling your dealership and maintenance services. The formula is simple: bring up a problem, write about the solution, and softly promote yourself as the answer. <\/span><\/p>\n\n\n\n

At <\/span>JDByrider<\/span><\/a>, they write about topics like good credit, how to protect your car\u2019s paint, and how to maintain a healthy engine. Figure out what your customers are searching for online and target those searches with content that will bring them onto your site and give you a chance web traffic into foot traffic.<\/span><\/p>\n\n\n\n

Consider PPC advertising on Google, Bing and social media <\/h2>\n\n\n\n

Forget the yellow pages. Think beyond banner ads, directory advertising and listings on sites like <\/span>AutoTrader<\/span><\/i> (although certainly keep spending money there). You can get website traffic for free with a business blog, but most dealerships get traffic and customers faster by paying for highly-targeted PPC ads. <\/span><\/p>\n\n\n\n

With Pay-per-click advertising you can choose who you want to target, depending on where they live and what they\u2019re searching for (such as \u201cJeep dealership in Providence\u201d or \u201cUsed Grand Cherokee for sale in Ithaca\u201d), or pages they\u2019re following in social media. You pay a fee every time someone clicks on your ad.<\/span><\/p>\n\n\n\n

Take advantage of recycling video content over different platforms <\/h2>\n\n\n\n

If you\u2019re paying a videographer to film local TV spots, ask them to create versions for the web, too. Those videos can be extended <\/span>with<\/span><\/i> added content <\/span>without<\/span><\/i> the cost of paying per fifteen second slot to be viewed on television. You can post those videos on YouTube, your website, business blog, or landing pages. <\/span><\/p>\n\n\n\n

\n
\n
\n

Subscribe to our Newsletter<\/h2>\n<\/div>\n\n\n\n
\n

Resources to help your dealership convert more leads into sales, retain more customers, and market inventory smarter, straight to your inbox every Sunday.<\/p>\n<\/div>\n<\/div>\n\n\n