{"id":727,"date":"2019-06-19T06:00:00","date_gmt":"2019-06-19T10:00:00","guid":{"rendered":"https:\/\/www.autoraptor.com\/blog\/xx-benefits-of-automotive-crm-systems"},"modified":"2019-06-19T06:00:00","modified_gmt":"2019-06-19T10:00:00","slug":"5-unique-benefits-of-automotive-crm-systems","status":"publish","type":"post","link":"https:\/\/www.autoraptor.com\/blog\/5-unique-benefits-of-automotive-crm-systems\/","title":{"rendered":"5 Unique Benefits of Automotive CRM Systems"},"content":{"rendered":"

\"automotive<\/h2>\n

Are you hungry for increased sales and more loyal customers? Automotive CRM systems can bring your dealership to the next level.<\/h2>\n

\"\"If you talk to veteran auto salespeople who have been in the game for a long time, you\u2019ve likely heard a story or two harkening back to \u201csimpler\u201d times before the Internet<\/a>. Their greatest weapon was the phone, and a full page spread on the back of the daily newspaper brought in plenty of qualified buyers. And to stay organized? A desk calendar, a pad of sticky notes, and a pen.<\/p>\n

Yes, something is comforting about the nostalgia of the \u201cgood old days,\u201d but let\u2019s be honest: The Internet has given car dealerships the ability to sell more cars than they ever imagined and to develop meaningful, lasting customer relationships<\/a>. And while the idea of so many moving parts can be overwhelming to salespeople, an automotive CRM system is just what your team needs to streamline and simplify your entire dealership.<\/p>\n

Why choose an automotive CRM system over a general CRM system?<\/h3>\n

Before calling out why you should choose an automotive CRM<\/a> system over a basic CRM \"automotivesystem, let\u2019s get on the same page in understanding what a CRM system is.<\/p>\n

CRM stands for Customer Relationship Management, and all types of businesses use a CRM system to store customer data and manage relationships with those individuals. It\u2019s a way for your entire dealership to have a central location for customer\/prospect information, leads, and opportunities. Most CRMs have these essential features.<\/p>\n

Some general CRM systems, though, will have additional features you\u2019ll never need in the auto industry that just complicate and confuse things. They also might be missing key features that would make your life in a dealership so much easier. That\u2019s when it may be a better idea to invest in an industry-specific CRM platform, like an automotive CRM system.<\/p>\n

How an automotive CRM system can improve how you do business<\/h3>\n

What are some unique benefits of an automotive CRM system? Here are some ways it can help your dealership<\/a> elevate the entire way it does business:<\/p>\n

1. Eliminate annoyances associated with distributing leads\u00a0<\/strong><\/p>\n

What\u2019s your current process when leads come in? Are your sales managers assigning each lead manually? Is it every man for himself and the first to claim the available lead gets it? And regardless of how you assign the leads, aren\u2019t you getting sick of your salespeople complaining to you about the assignments not being \u201cfair\u201d?<\/p>\n

You can set up an automotive CRM system to distribute leads in a round-robin fashion so lead distribution is equal and your sales managers aren\u2019t wasting time.\"automotive<\/p>\n

2. Get help minimizing missed deals\u00a0<\/strong><\/p>\n

Too many potential deals fall through the cracks because something gets forgotten in the sales process. In an automotive CRM, you can set an action plan<\/a> that creates specific tasks based on stages of the selling process. That way, your salespeople can\u2019t lose a deal because a particular task slipped their mind. And, if the deal still falls through, you\u2019ll be able to look in the CRM, see what may have happened, and follow up with the customer to try and save the sale.<\/p>\n

3. Manage those pesky up sheets\u00a0<\/strong><\/p>\n

Managing a customer\u2019s up sheet can be time-consuming, but an automotive CRM system will help with that. You can schedule tasks and appointments from within the up sheet and create them on the fly with mobile barcode scanning for customer driver\u2019s licenses and VINs.<\/p>\n

4. Streamline the test drive phase\u00a0<\/strong><\/p>\n

Juggling numerous requests for test drives<\/a>\u00a0can be overwhelming at times, but an automotive CRM will help simplify everything. If a customer submits a test drive request through a form on your website, it will go right into the CRM, they\u2019ll get an automatic confirmation email, the lead will be assigned, and the task will get added to your daily workflow. All of the customer\u2019s information will automatically populate within the CRM.<\/p>\n

5. Personalization of the entire sales experience\u00a0\"automotive<\/strong><\/p>\n

Creating trust with your customers is so important, and they need to feel like they\u2019re not just another nameless, faceless sale. An automotive CRM system will personalize emails, let you create targeted campaigns, and keep track of important dates in your customers\u2019 lives (birthdays, car purchase anniversaries, etc.) and remind you to follow up with them on those days. It may seem small, but regular, personalized contact is big in creating lasting customer relationships.<\/p>\n

Your dealership is unique. Your needs are unique. So why let your dealership\u2019s success hinge on old-fashioned management techniques and hand-written notes? When you make the decision to invest in a CRM system that has been specifically created for the auto industry, there\u2019s no doubt you\u2019ll see the positive difference in your team as soon as they adjust to the change.<\/p>\n

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Interested in an Affordable, Full-Featured Auto Dealer CRM?<\/h2>\n

Schedule an AutoRaptor Demo Now!<\/h3>\n<\/div>\n