{"id":663,"date":"2016-02-15T14:00:00","date_gmt":"2016-02-15T14:00:00","guid":{"rendered":"https:\/\/www.autoraptor.com\/blog\/implementing-a-car-buy-back-program"},"modified":"2016-02-15T14:00:00","modified_gmt":"2016-02-15T14:00:00","slug":"how-to-start-a-car-buy-back-program-that-drives-sales-for-your-dealership","status":"publish","type":"post","link":"https:\/\/www.autoraptor.com\/blog\/how-to-start-a-car-buy-back-program-that-drives-sales-for-your-dealership\/","title":{"rendered":"How to Start a Car Buy Back Program That Drives Sales for Your Dealership"},"content":{"rendered":"

\"00-how-to-start-a-car-buy-back-program-that-drives-sales-for-your-dealership\"<\/strong><\/p>\n

How do you relieve cold feet and buyer’s remorse? Give assurance\u00a0with a car buy back program that serves as a money-back guarantee\u00a0<\/H2><\/p>\n

Buying a vehicle is a big investment for most people. Even if they receive great deals and discounted prices,\u00a0customers feel anxious about signing the dotted line. They don’t want to make a decision they cannot undo.To combat buyer’s remorse and cold feet, you have to make the buying process as simple, comfortable, and reassuring as possible. Give customers a guarantee that, if they sign the papers, they can change their minds down the road. Here is one way to implement that guarantee: a car buy back program.<\/p>\n

Allow the customer to feel more confident in his purchase by saying, “If you feel different about your purchase within 30 days, you can return it to us hassle free.” The results are surprising\u2014more people feel comfortable closing the deal, but only a few will decide to return the car.<\/p>\n

How to implement\u00a0a car buy back program that drives more sales for your dealership<\/strong><\/p>\n

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  1. Make sure the terms and conditions cover all your bases<\/strong><\/li>\n<\/ol>\n

    The program you decide to implement must have a detailed set of terms and conditions. You have to consider all the angles that make sense for your dealership. When you offer customers the ability to return their cars, think about the possible pitfalls.<\/p>\n

    Here are a few things to consider when drawing up the terms of a car buy back program:<\/p>\n