{"id":3105,"date":"2017-11-06T09:00:13","date_gmt":"2017-11-06T14:00:13","guid":{"rendered":"https:\/\/www.autoraptor.com\/?p=3105"},"modified":"2017-11-06T09:00:13","modified_gmt":"2017-11-06T14:00:13","slug":"reasons-good-showroom-marketing-key-success","status":"publish","type":"post","link":"https:\/\/www.autoraptor.com\/blog\/reasons-good-showroom-marketing-key-success\/","title":{"rendered":"4 Reasons Good Showroom Marketing is Your Key to Success"},"content":{"rendered":"

\"showroom<\/p>\n

Showroom marketing isn’t just balloons and window decals\u2014get it right and increase your dealership’s business<\/h2>\n

Congrats\u2014you got a new customer through the door of your dealership! Don\u2019t let your guard down just yet, though. Until they\u2019re driving off the lot in their new vehicle, you don\u2019t have that sale on the books. And there’s one thing that could make or break that sale that you probably haven’t considered.<\/p>\n

How much effort have you put into your showroom? Are you of the school of thought that once you get a customer inside the dealership, the cars will just sell themselves? If so, it\u2019s time to work on your showroom marketing game.
\n\"showroom<\/p>\n

Seal the deal with showroom marketing<\/h3>\n

It\u2019s no secret that most of your customers are researching you online before they visit your dealership. The average U.S. car shopper spends 11 hours<\/a> researching online, but the vast majority still buy from a brick-and-mortar auto dealership. <\/p>\n

There are certain types of showroom marketing that have been popular with auto dealerships for a long time: signage<\/a>, window decals, and, of course, balloons. There\u2019s no scientific evidence that balloons are effective marketing tools, but countless dealerships swear by them and feel the color and movement catches the attention of prospective buyers. <\/p>\n

To appeal to modern-day customers, though, there needs to be a little something more to your showroom marketing. It\u2019s not necessarily about the signs, decals, and balloons \u2014 it\u2019s about bridging the gap between online and in-person. Find ways to incorporate technology and consider how to communicate your trustworthiness without wearing a button that says \u201cHi! I\u2019m trustworthy!\u201d Showroom marketing can be more subtle than blatant advertisements. <\/p>\n

Why is good showroom marketing so important to your dealership\u2019s success? Here are four things your showroom can do for your business.<\/p>\n

1. Create a cohesive brand in the customer\u2019s mind. <\/strong><\/p>\n

Auto dealership marketing has become an omnichannel experience, which means you need to get really, really clear about your dealership\u2019s brand<\/a>. When your showroom marketing is consistent with what customers have encountered on your website, in your television commercials, and on Facebook, that cohesion creates a sense of trust, reliability, and proves your dealership\u2019s attention to detail. <\/p>\n

2. Enhance the customer experience. <\/strong><\/p>\n

You may have heavily invested in a state-of-the-art website, but when done correctly, showroom marketing is what brings the entire car-buying experience to life for customers. It is one thing to read about how you do business, but it\u2019s another to be there in person and seeing it in action. <\/p>\n

Some dealerships offer extra perks on-site \u2014 like free food, free manicures, and occasional events \u2014 to create a more memorable experience and comfortable environment for customers. <\/p>\n

\u201cThe bar keeps getting raised,\u201d said Herb Chambers<\/a>, owner of 55 dealerships in Massachusetts and Connecticut, speaking with the Boston Globe. \u201cThe cars are all the same, so everybody tries to have the best people and something extra.\u201d <\/p>\n

3. Provide opportunities for free advertising. <\/strong><\/p>\n

What happens in the dealership doesn\u2019t have to stay in the dealership. In your showroom marketing, encourage customers to Instagram their favorite vehicles with a hashtag specific to your dealership. Get creative with ways to make your showroom visitors want to share their visit online.<\/p>\n

4. Hook prospective customers who weren\u2019t looking to buy. <\/strong><\/p>\n

Not every person who walks into your dealership is looking for a new car. For example, a buyer may ask a parent, friend, or co-worker to tag along with them for moral support. However, if your showroom marketing is on-point, it may just persuade the buyer\u2019s buddy to return to your dealership when they\u2019re in the market for a new ride. <\/p>\n

Your showroom\u2019s design<\/a> \u2014 which can include the way you arrange vehicles, how many you put in the showroom, the lighting, and even the colors of the walls \u2014 plays an enormous role your dealership\u2019s marketing. You\u2019re not just selling cars; you\u2019re selling an experience. It\u2019s up to you to decide what you want your brand and marketing to say. <\/p>\n

Are you full of hot air like all of those balloons you\u2019re attaching to your inventory? Or are you modern and helpful like the touchscreen tablets you have set up in front of each new model? <\/p>\n

Get the right message across with your showroom marketing\u2014and don\u2019t be surprised when you make more sales, start getting increased repeat business, and your online reviews<\/a> begin closing in on five stars. <\/p>\n

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