{"id":3093,"date":"2017-10-30T09:00:14","date_gmt":"2017-10-30T13:00:14","guid":{"rendered":"https:\/\/www.autoraptor.com\/?p=3093"},"modified":"2017-10-30T09:00:14","modified_gmt":"2017-10-30T13:00:14","slug":"reasons-dealer-staff-unmotivated","status":"publish","type":"post","link":"https:\/\/www.autoraptor.com\/blog\/reasons-dealer-staff-unmotivated\/","title":{"rendered":"7 Reasons Your Dealer Staff is Unmotivated"},"content":{"rendered":"

\"dealer<\/p>\n

Blaming the lack of motivation entirely on your dealer staff? It may be time for sales managers to look in the mirror.<\/h2>\n

In the latest management meeting at your dealership, how were those sales numbers looking? Were you happy with them? Or, like many other sales managers around the country, did you see a lot of room for improvement?<\/p>\n

It\u2019s normal to want to achieve more sales and higher profits\u2014that\u2019s why businesses exist, after all. However, do you find yourself and your fellow managers blaming dealer staff motivation\u2014or lack thereof\u2014for the less-than-stellar numbers?<\/p>\n

According to a Gallup<\/a> study, which looked at workplaces in 142 countries, only 13% of employees said they are engaged at work. 63% of employees said they are not engaged, which was defined as lacking motivation and less likely to invest discretionary effort in organizational goals or outcomes. The other 24%? They were classified as \u201cactively disengaged,\u201d which was even worse\u2014they were unhappy, unproductive, and likely to spread negativity to coworkers.<\/p>\n

If your management team is blaming this lack of motivation on the employees themselves, though, that frustration is misguided. Your dealer staff isn\u2019t just inherently unmotivated \u2014 there can be many reasons, several of which may trace back to you, your fellow management team, and the way you’re running the dealership.<\/p>\n

Where\u2019s the disconnect happening? It\u2019s time to look at some of the reasons your team may be uninspired and apathetic at work.
\n\"dealer<\/p>\n

Get to the root of the motivation problem with your dealer staff<\/h3>\n

Why can\u2019t your team seem to find the drive to care? Here are seven possible reasons:<\/p>\n

1. They don\u2019t feel appreciated. <\/strong>
\nHow does your dealership thank employees for jobs well done? Your staff is only human \u2014 they know they\u2019re getting paid to do a job, but they still crave some positive reinforcement. Aside from regular \u201cthank you\u2019s\u201d and pats on the back, think about what you and your management team can also do once in a while like surprise lunches, team-building field trips, or monthly birthday parties.
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\n2. Your advertising efforts are sub-par. <\/strong>
\nYour salespeople are relying on you to help them get a steady stream of qualified leads through that front door. If they\u2019re working their tails off to prospect, but you still won\u2019t create a free Facebook page or invest money in digital marketing efforts<\/a>, they\u2019re going to get frustrated and ultimately, unmotivated. If you won\u2019t optimize and prioritize your advertising budget, why should they bother?<\/p>\n

3. There\u2019s no organization or support for the sales team.<\/strong>
\nIn a study from Staples Business Advantage<\/a>, only 21% of respondents said their business supplied them with the latest technology. Workers productivity is directly linked to the tools you provide, so it may be time to take a hard look at your current CRM \u2014 if you even have one. Is your sales team just flying by the seats of their pants to keep things organized? Or do you have a state-of-the-art automotive CRM<\/a> that streamlines everything and helps them stay organized and feel connected?<\/p>\n

4. Your current systems and plans aren\u2019t perceived as fair. <\/strong>
\nIf you were a salesperson, would you be happy with the way leads are distributed? How about the current commission and bonus plans? Be honest. Consider seeking the feedback of your dealer staff to find out how they feel. Let them take an anonymous survey so they aren\u2019t afraid to be honest, and ask them a) if they think these plans are fair and b) if they don\u2019t, what would they propose?<\/p>\n

5. They feel like their voices aren\u2019t heard. <\/strong>
\nIt can put a damper on employee motivation when your dealer staff feels like their opinions don\u2019t matter and no one is interested in listening to them. Actively solicit employee feedback on a variety of topics, let them run sales meetings sometimes, and keep those lines of communication open.<\/p>\n

6. The turnover rate is depressing.<\/strong>
\nTurnover is notoriously high<\/a> in auto dealerships, and watching friends leave regularly can be hard for employees. Some parts of turnover are unavoidable, but focus on what you can change and improve. Make it clear that employee retention is a high priority for your dealership and work hard to keep those people.<\/p>\n

7. You don\u2019t support their professional development. <\/strong>
\nEven if your employees like their positions, there\u2019s always that underlying desire to get better. When you offer professional development opportunities<\/a> and skill-building activities for your dealer staff, you\u2019re putting your money where your mouth is and showing them you care about their careers.<\/p>\n

Employees are burning out. They\u2019re doing more work and feeling stressed out and underappreciated. Figure out the situations within your dealership that may be holding your staff back from excellence, and make an effort to prioritize their happiness.<\/p>\n

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Schedule an AutoRaptor Demo Now!<\/h3>\n<\/div>\n