{"id":2896,"date":"2017-08-14T09:00:23","date_gmt":"2017-08-14T13:00:23","guid":{"rendered":"https:\/\/www.autoraptor.com\/?p=2896"},"modified":"2024-10-11T16:37:54","modified_gmt":"2024-10-11T20:37:54","slug":"reasons-automatic-text-message-marketing-works-well-auto-sales","status":"publish","type":"post","link":"https:\/\/www.autoraptor.com\/blog\/reasons-automatic-text-message-marketing-works-well-auto-sales\/","title":{"rendered":"7 Reasons Why Automatic Text Message Marketing Works So Well for Auto Sales"},"content":{"rendered":"

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Your competitors still haven\u2019t caught on\u2014incorporate the automatic text message into your dealership\u2019s sales department and reap the benefits<\/h2>\n

The life of an auto salesperson is fun, but let\u2019s be honest\u2014it can be pretty hectic, too. Sure, there are times when the dealership is slow and you have to push your sales team to send out emails, make calls, and prospect a bit. However, there are many more times that you watch them running around like crazy people, trying to juggle test drives, financing talks, follow up calls\u2014and do it all with smiles on their faces.<\/p>\n

Much of a salesperson\u2019s busy day just comes with the territory, but what if you could make things easier for them and improve customer interactions as well? If you haven\u2019t looked into automatic text message marketing for your dealership yet, it\u2019s time.<\/p>\n

7 Ways the ability to send an automatic text message is an industry game-changer<\/h3>\n

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1. More focus on closing the sale<\/strong><\/p>\n

Customer contact and follow up is essential in auto sales, but automatic text message marketing takes some of that off your salespeople\u2019s plates. Less time typing up emails means more time making deals.<\/p>\n

2. Get the quickest customer response possible\u00a0<\/strong><\/p>\n

When you send an automatic text message through AutoRaptor, you can use templates that have both an email and text version so the CRM can work best with the contact information that\u2019s available. If both versions are available, AutoRaptor will always send a text message first\u2014the feature is designed to get the quickest response possible, which has proven to be through text messaging.<\/p>\n

3. A little work upfront saves a ton of time in the long run\u00a0\"automatic<\/strong><\/p>\n

In the beginning, you\u2019ll need to put some time and thought into setting up templates for different scenarios\u2014for example, first follow up, appointment reminder, two day follow up, and so on. You\u2019ll also create action plans that will determine when these texts get sent out. However, once the initial work is done, your salespeople can trust that each automatic text message is going out when it\u2019s supposed to.<\/p>\n

4. Fewer lost leads\u00a0<\/strong><\/p>\n

It\u2019s hard to say just how many leads<\/a>\u00a0your salespeople lose when they forget to follow up with a customer in a timely fashion. Setting up automatic text messages to go off when certain actions are performed ensures you stay top-of-mind with customers.<\/p>\n

5. Creates a more personal experience\u00a0<\/strong><\/p>\n

There\u2019s something personal about sending a text message because it goes right to an individual\u2019s own phone that they may be holding in their hand. Instead of a customer weeding through their email inbox to get to a message from your dealership, it\u2019s delivered straight to them.<\/p>\n

6. It\u2019s what your customers want\u00a0<\/strong><\/p>\n

According to the J.D. Power 2017 U.S. Customer Service Index Study, customers prefer<\/a> text as a channel of communication\u2014but very few dealers are actually meeting the demand. Give your customer what they want, and do it better than the competition.\"automatic<\/p>\n

7. Automatic text message marketing breeds loyalty\u00a0<\/strong><\/p>\n

The J.D. Power study also says proactive communication is a factor that directly influences customer loyalty. When customers were contacted by phone, 55% said they\u2019d definitely return to a dealership for paid service work; 67%, however, said the same when text messages were used.<\/p>\n

Do a compliance check before you send your first automatic text message<\/h3>\n

Having the ability to send automatic texts through your CRM can be invaluable, but that doesn\u2019t mean you won\u2019t have any rules to follow\u2014it\u2019s the auto industry. Did you expect to get out of this without thinking about compliance?<\/p>\n

Under the Telephone Consumer Protection Act, you\u2019re required to obtain \u201cprior express written consent\u201d from an individual to send them texts. Written consent can be given with a handwritten signature, via email, a website form, or a text message. When you use AutoRaptor as your CRM, it\u2019s easy to keep track of whether a customer has consented to text messages.<\/p>\n

In addition to obtaining prior written consent, there are some ground rules for text messaging<\/a>\u00a0that you should always follow. For example, an automatic text message should be short, sweet, and to the point. Identify yourself in initial texts, so there\u2019s no confusion. And finally, if a customer responds back to your auto text and it requires a response from you, try to send it as quickly as possible to keep them engaged.<\/p>\n

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Interested in an Affordable, Full-Featured Auto Dealer CRM?<\/h2>\n

Schedule an AutoRaptor Demo Now!<\/h3>\n<\/div>\n