{"id":2375,"date":"2017-02-08T09:00:22","date_gmt":"2017-02-08T14:00:22","guid":{"rendered":"https:\/\/www.autoraptor.com\/?p=2375"},"modified":"2017-02-08T09:00:22","modified_gmt":"2017-02-08T14:00:22","slug":"tips-selling-cars-online-gaining-exposure","status":"publish","type":"post","link":"https:\/\/www.autoraptor.com\/blog\/tips-selling-cars-online-gaining-exposure\/","title":{"rendered":"10 Rare Tips for Selling Cars Online and Gaining Exposure"},"content":{"rendered":"

\"Selling<\/h2>\n

There\u2019s an exciting world of selling cars online when you\u2019re willing to get creative and look beyond Craigslist ads<\/h2>\n

When it became apparent that a website for your dealership was no longer a nice option, but a critical \u201cmust have,\u201d you surrendered to the future of selling cars online and invested in a top-of-the-line website<\/a>. High-quality images, plenty of calls to action, snazzy copy\u2014you have it all.<\/p>\n

Building an online presence for your auto dealership, however, isn\u2019t an \u201cif you build it, they will come\u201d scenario. You need to think of your website as your digital storefront and your dealership as your brick-and-mortar storefront. You wouldn\u2019t just build a dealership and then never market your business, right?<\/p>\n

The great part about selling cars online is that there\u2019s plenty of room for relatively inexpensive experimentation. There are so many different channels and platforms that can help you get your dealership\u2019s name out there, so don\u2019t be afraid to get creative.<\/p>\n

10 ideas for selling cars online (that you haven\u2019t thought of yet)<\/h3>\n

Not sure where to begin with online marketing and advertising ideas for your dealership? Don\u2019t sweat it\u2014here are a few suggestions to help you get started.<\/p>\n

1. Post on niche classified boards<\/strong><\/p>\n

You already know about Craigslist<\/a>\u00a0because every other dealer in town is already posting their inventory on there. Classified boards can be a great place to find interested buyers, but consider casting a smaller net and looking for niche groups of super fans. For example, if you have a Toyota Tundra<\/a> that you\u2019re hoping to sell, do a Google search to find websites or Facebook pages dedicated to the make and model. You\u2019re much more likely to find an interested party that way than doing a general Craigslist ad.<\/p>\n

\"Selling2. Recycle bloopers from commercial shoots<\/strong><\/p>\n

You know those television commercials that you spend a pretty penny on? Get even more mileage from your investment and post bloopers to your dealership\u2019s YouTube channel<\/a>, and then share on social media. It\u2019s an effective, easy way to give your dealership a little personality and stand out from everyone else.<\/p>\n

3. Take Facebook fans on a test drive<\/strong><\/p>\n

If you haven\u2019t used Facebook\u2019s new(ish) Facebook Live feature, it\u2019s time to start making it work for your business. Choose one person from your dealership to host and one to video the live stream on his or her phone. Introduce the viewers to a vehicle on your lot, show them all the cool features, and then take them out on an actual test drive with you.<\/p>\n

4. Use Snapchat to share your top cars<\/strong><\/p>\n

Every Monday, post videos on Snapchat of your top 10 favorite cars on the lot. You only have a few precious seconds to talk on each Snapchat clip, so plan out what you\u2019re going to say ahead of time and don\u2019t get long winded! The key is to spark the viewers\u2019 interest and entice them to come into the dealership.<\/p>\n

\"Selling5. Announce new vehicles on Twitter<\/strong><\/p>\n

Create a private Twitter account that is separate from your normal dealership\u2019s account that only announces new cars the second they come in–even before they\u2019re up on the website. Make this the first place you announce new vehicles, so it\u2019s a VIP thing for interested buyers who request to follow you.<\/p>\n

6. Do a \u201cNo Filter Friday\u201d on Instagram<\/strong><\/p>\n

Post a picture or two of vehicles on your lot that are so good looking that they don\u2019t require any Instagram filter.<\/p>\n

7. Boost Facebook posts for tough sells<\/strong><\/p>\n

Have a car that\u2019s been sitting on your lot a little too long? Post it on Facebook<\/a>\u00a0and put some money behind it to \u201cboost\u201d the post so you can reach a larger, but extremely targeted audience beyond your fan base.<\/p>\n

8. Share your knowledge by guest blogging<\/strong><\/p>\n

You already know your dealership should have a blog, but there are benefits to blogging or writing articles for other websites or publications outside of your business. By sharing your knowledge, you position yourself as a trustworthy industry insider (and hopefully get a link back to your dealership\u2019s website on your post).<\/p>\n

\"Selling9. Try a Groupon<\/strong><\/p>\n

Groupon\u2019s mailing list has a wide reach in your area, so make it work for you. Offer a deeply discounted oil change for whoever purchases your Groupon\u2014it builds brand recognition (even if the person doesn\u2019t buy) and gets new faces in your dealership. They may not be buying now, but they\u2019ll remember you when they’re ready.<\/p>\n

10. Create Spotify playlists<\/strong><\/p>\n

Spotify is a popular music streaming service the boasts upwards of 100 million users, and it gives you the ability to create playlists you can share with the public. Get your staff together to have fun and brainstorm playlist ideas and corresponding songs to include. For example, you could create a \u201cCross Country Road Trip\u201d playlist, or one called \u201cMorning Commute.\u201d<\/p>\n

Selling cars online should be fun, so don\u2019t let yourself get too hung up on coming up with the \u201cright\u201d idea. The goal is to be where your potential customers are, get your name out there, build brand recognition, and hopefully, sell a few cars in the process.<\/p>\n

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