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In today\u2019s world, there are many ways to communicate with customers and sell cars. An increasingly popular method is auto dealer text messaging. While not new, text messaging is a meaningful way to interact with your audiences and help complete sales transactions.<\/span><\/p>\n In fact,\u00a0<\/span>over half of consumers<\/span><\/a>\u00a0would like to receive text messages from businesses that sell the products they\u2019re looking for. Companies that use text messaging report significantly higher engagement levels\u2014over 80%, with a\u00a0<\/span>209% higher response rate over phone and email<\/span><\/a>. That can turn into a pretty hefty return! But auto dealer text messaging isn\u2019t as simple as it sounds. Some tips and tricks can help your text messaging campaigns and interactions turn into the kind of\u00a0<\/span>sales increases<\/span><\/a>\u00a0you\u2019re looking for.<\/span><\/p>\n 1. Ask permission first<\/strong><\/p>\n Most people don\u2019t like marketing surprises, especially through text. Before you immediately plug someone’s number into an auto dealer text messaging database, give customers the ability to opt-in from the first point of contact. Many of them likely will, and once they\u2019ve opted in, the onus is on them to decide if they want to continue to receive messages. Doing this shows your customers that you care about their privacy and that you only want to reach out to them in a way that\u2019s comfortable for them.<\/span><\/p>\n 2. Schedule appointments and send reminders<\/strong><\/p>\n Since text messages tend to be read more often than emails, they can be a convenient way to set up appointments and send reminders. There\u2019s plenty of software (like AutoRaptor!) to help you do this with ease, so you don\u2019t have to fumble with phone numbers and personal information\u2014in some cases, you can even\u00a0<\/span>automate part of the process<\/span><\/a>. Using auto dealer text messaging in this manner can help you stay organized, keep customers informed of important information, and engage them in ongoing dialogue instead of sending emails that never receive a response.<\/span><\/p>\n 3. Keep it short<\/strong><\/p>\n One reason why text messaging is so popular is that it\u2019s brief; people don\u2019t expect to read paragraphs of information on a text. It\u2019s important, then, to make sure that you don\u2019t overwhelm them with too much information or even too many text messages. Send them information relevant to their buying experiences and engage with them if they respond, but keep the word count to a minimum.<\/span><\/p>\n 4. Send special offers<\/strong><\/p>\n Discounts and other incentive programs can be very effective through auto dealer text messaging. Send people offers that matter to them. You can even include pictures to help further entice and enhance their remote shopping experiences.<\/span><\/p>\n 5. Get personal<\/strong><\/p>\n Another benefit of text messaging is that you can add a personal touch to each communication. Address people by name, perhaps refer to your previous interactions and the customer needs you deduced from them. People will be more likely to respond if they feel you\u2019ve reached out to them specifically as opposed to sending out a promotional blast.<\/span><\/p>\n 6. An alternative to live chat<\/strong><\/p>\n Live desktop chat is a popular way to communicate with people, but a poor internet connection or limits on data can reduce the effectiveness of this for people using smartphones (or if they don’t have smartphones). Provide a number on your website for people to text instead, or invest in software that will allow you to respond to desktop chat inquiries via text. You\u2019ll likely find it works wonders for customer engagement.<\/span><\/p>\n10 Auto dealer text messaging tips that will change your business<\/h3>\n