{"id":1322,"date":"2016-03-23T09:00:25","date_gmt":"2016-03-23T13:00:25","guid":{"rendered":"https:\/\/www.autoraptor.com\/?p=1312"},"modified":"2016-03-23T09:00:25","modified_gmt":"2016-03-23T13:00:25","slug":"4-ways-auto-email-software-drives-qualified-leads","status":"publish","type":"post","link":"https:\/\/www.autoraptor.com\/blog\/4-ways-auto-email-software-drives-qualified-leads\/","title":{"rendered":"4 Ways Auto Email Software Drives Qualified Leads"},"content":{"rendered":"

Want to qualify leads before they reach the dealership? Oil up your sales funnel with auto email software that targets, nurtures, and converts prospects<\/h2>\n

\"00-4<\/p>\n

Just like the auto industry, online marketing is always changing. New strategies pop up, and others fall out of fashion. But there is one method that has continued to stay relevant: email. When you stop and think about it, that’s pretty incredible, given the fact that emailing was one of the first major innovations of the internet.<\/p>\n

Email today is primarily used a “nurturing” tool for customer acquisition, and software companies have made the process more efficient. Your salespeople, in particular, benefit from auto email software. It gives clear insights into customer behavior, saves precious time, and starts the qualifying process early.<\/p>\n

Where auto email software fits into the “customer journey” and inbound sales<\/h3>\n

When you separate your dealership’s email contacts into groups, you get four main categories: leads, referrals, recent buyers, and past clients. Each of these categories contains people in different stages of their “customer journeys.”<\/p>\n

A lead, for example, may have found your inventory<\/a> on a third-party website, like Cars.com or AutoTrader. She checked a vehicle, visited your website, and then took a crucial step\u2014she submitted her information and email address. This is the beginning of the email nurturing process.<\/p>\n

The issue is not having an automated system in place to qualify, nurture, and segment these leads. A manual follow-up for every lead is time-consuming.<\/strong>\u00a0Plus, it leaves room for mistakes.<\/p>\n

Auto email software establishes workflows and funnel strategies for dealerships<\/h3>\n

Our software has the capability to target specific groups of people with scheduled emails. The messages are created based on their behaviors, interests, and how they entered the dealership’s sales funnel.<\/p>\n

The goal of each email is to guide the recipient to the next step in the sale. The next step may be coming in for a test drive or responding to a promotion. Over time, each person within your email list becomes more and more qualified, depending on how you target and engage them with email strategy<\/a>.<\/p>\n

4 ways to use auto email software for qualifying leads<\/h3>\n

\"01-41. Segment your email contacts into targeted groups<\/h3>\n

If there’s one thing online marketing has taught us, it’s that market segmentation (targeting specific groups) is most effective. Auto email software allows users to filter, segment, and categorize their leads by criteria.<\/p>\n

Here’s why targeting is necessary for email marketing:<\/p>\n