{"id":1309,"date":"2016-03-21T09:00:18","date_gmt":"2016-03-21T13:00:18","guid":{"rendered":"https:\/\/www.autoraptor.com\/?p=1309"},"modified":"2023-03-28T02:01:52","modified_gmt":"2023-03-28T06:01:52","slug":"car-sales-training-ideas-results-driven-managers","status":"publish","type":"post","link":"https:\/\/www.autoraptor.com\/blog\/car-sales-training-ideas-results-driven-managers\/","title":{"rendered":"Car Sales Training Ideas For Results-Driven Managers"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Are your sales trainings not making a difference? Try these car sales training ideas focused on revisiting fundamental skills with new methods<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright\"><img decoding=\"async\" src=\"https:\/\/www.autoraptor.com\/wp-content\/uploads\/2016\/03\/photodune-8797456-business-meeting-xs.jpg\" alt=\"Business Meeting\" class=\"wp-image-1311\" title=\"\"><\/figure>\n\n\n\n<p>Dealership owners with an eye toward professional development are smart investors. Why? Because they&#8217;re helping salespeople succeed. As a manager, it&#8217;s your responsibility to develop car sales training ideas that invigorate your team.<\/p>\n\n\n\n<p>Training is not only for the new blood either\u2014it&#8217;s ongoing education for your salespeople. Let&#8217;s face it: doing the same thing repeatedly daily is boring. If you&#8217;re not learning anything new or <a title=\"6 Effective Car Sales Training Tips for a Struggling Team\" href=\"https:\/\/www.autoraptor.com\/auto-sales\/6-effective-car-sales-training-tips-for-a-struggling-team\/\">helping others on your team succeed<\/a>, the job becomes tedious, even if you&#8217;re a high performer.<\/p>\n\n\n\n<p>But with a creative, fun, and educational training program in place, your salespeople will get that much-needed &#8220;refresher&#8221; regularly. Plus, they&#8217;ll be in a better position to sell more cars (sounds like a win-win, doesn&#8217;t it?)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Back to the basics: why your car sales training ideas should be fresh but fundamental<\/h3>\n\n\n\n<p>There is a funny little lie salespeople believe once they&#8217;ve been in the business long enough: &#8220;I already know everything; there&#8217;s nothing new you can teach me.&#8221;<\/p>\n\n\n\n<p>Here&#8217;s the kicker: successful training is not all about learning new methods or techniques. Sometimes it&#8217;s more useful to <a title=\"Burn Your Car Sales Training Manual &amp; Read These 5 Sales Books Instead\" href=\"https:\/\/www.autoraptor.com\/auto-sales\/burn-your-car-sales-training-manual-read-these-5-sales-books-instead\/\">revisit the fundamentals<\/a> of sales in a new way.<\/p>\n\n\n\n<p>Even the best salespeople develop bad habits they&#8217;re unaware of. Looking at these basic skills with a fresh perspective will shake off the cobwebs for experienced sales leaders while helping newer sales reps learn the ropes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The top 4 car sales training ideas for results-driven managers<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">1. Learning how to nurture leads before they reach the dealership<\/h3>\n\n\n\n<p>People looking to purchase cars do most of their research online. You know this, your team knows this, but how are they engaging with web leads?<\/p>\n\n\n\n<p>A large portion of the sales process happens off-site these days. When a customer reaches the dealership, it&#8217;s likely she already knows what she wants. And you want her to reach the dealership ready to buy, right?<\/p>\n\n\n\n<p>That&#8217;s why you need to focus your training on more than face-to-face skills. Your salespeople have to nurture the lead before the next steps at the dealership.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Training your staff how to properly follow-up by email. Timing, tone, structure, and content carry weight for writing effective emails (more on this below).<\/li>\n\n\n\n<li>How to conduct a cold call to &#8220;lost leads&#8221; that never made it to the in-person sales process. You can also teach them how to create a phone sales script to use.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-border-color has-palette-color-1-border-color has-palette-color-1-background-color has-background is-layout-constrained wp-container-core-group-is-layout-e53e4c95 wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:8px;margin-top:0px;margin-bottom:0px;padding-top:0;padding-right:0px;padding-bottom:0;padding-left:0px\">\n<h3 class=\"wp-block-heading has-text-align-center has-palette-color-8-color has-palette-color-1-background-color has-text-color has-background\" style=\"font-size:clamp(1.198em, 1.198rem + ((1vw - 0.2em) * 0.878), 1.9em);font-style:normal;font-weight:400\">Sell cars on the lot faster with AutoRaptor<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:clamp(0.875em, 0.875rem + ((1vw - 0.2em) * 0.406), 1.2em);\"><a class=\"wp-block-button__link has-palette-color-8-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/www.autoraptor.com\/demo\/\" style=\"background-color:#058a03\">Book a Quick Demo<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-palette-color-8-color has-palette-color-1-background-color has-text-color has-background\">Know if we&#8217;re the right fit within 10 minutes<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Nailing the vehicle presentation in different ways<\/h3>\n\n\n\n<p>Showing the vehicle is one of the cornerstones of the dealership sales process. You buff it up to a nice shine, show off the features, and get the customer interested in a test drive. But there&#8217;s more than one way to do it, especially in today&#8217;s digitally-driven consumer world.<\/p>\n\n\n\n<p>Imagine this: your customer gets to see a virtual presentation before she reaches the dealership.The emotional connection starts before she even smells the car. Of course, she&#8217;ll still want to see it in-person, but this is just another way to peak interest.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Train your salespeople on giving presentations in front of the camera. Create virtual walk-throughs of vehicles, post them on your website, and promote them through social media.<\/li>\n\n\n\n<li>For in-person presentations, focus on how to tailor it to the individual customer&#8217;s needs and pain points. If she&#8217;s most concerned about safety, make sure to highlight those preventive features.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Asking questions during the sales process<\/h3>\n\n\n\n<p>Give your sales team a refresher on <a title=\"Difficult Questions from Car Sales Leads &amp; How to Answer Them\" href=\"https:\/\/www.autoraptor.com\/auto-sales\/difficult-questions-from-car-sales-leads-how-to-answer-them\/\">how to utilize questions<\/a> during the sales process. For the veteran salespeople, this will provide a nice refresher; for the new people, it will teach them how to communicate effectively.<\/p>\n\n\n\n<p>You have three main types to focus on: close-ended, open-ended, and trial questions. Each has a specific purpose, but are also versatile enough to use in different situations.<\/p>\n\n\n\n<p>Come up with a quick game for your sales team that implements using these questions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overcoming common objections<\/li>\n\n\n\n<li>Getting the customer to open up and talk freely<\/li>\n\n\n\n<li>Asking questions that always result in &#8220;yes&#8221; answers<\/li>\n\n\n\n<li>Gauging where the customer stands in the sales process (is she ready to purchase?)<\/li>\n\n\n\n<li>Using body language to compliment a useful question<\/li>\n\n\n\n<li>Thinking on your feet (how fast can you respond to an objection?)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Focusing your team on self-promotion to drive more leads<\/h3>\n\n\n\n<p>Finally, training your team on &#8220;modernizing&#8221; their sales skills is best. By this, we mean how your sales reps market themselves to customers. How do they brand themselves online?<\/p>\n\n\n\n<p>Car buyers are all about trust. They need to trust whom they do business with, especially car salespeople. You&#8217;re working against pre-conceived notions of &#8220;sleazy-ness&#8221; with many customers. Prove them wrong. Show them how a professional car sales rep does business with good ethics and attitude.<\/p>\n\n\n\n<p>Train your team on how to conduct themselves as self-promoters. Teach them how to protect and maintain their reputations online, and ways to develop trust and confidence with potential customers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show your salespeople how to use social media to their advantage. High-performing professional profiles all have things in common: daily posting, content creation, head shot photos, etc.<\/li>\n\n\n\n<li>Teach them how to respond to negativity and customer out lash. Handling these customers and building back healthy relationships is difficult \u2013 but necessary \u2013 for reputation management.<\/li>\n\n\n\n<li>Give your team a tutorial on creating employee spotlights. Show them how to talk about their experiences on camera in a genuine and professional way.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"line-height: 1.5;\">The best car sales training ideas: fundamental skills applied to modern techniques<\/span><\/h3>\n\n\n\n<p>The basic idea behind effective salesmanship will always stay true. As a manager, it&#8217;s your job to re-visit the basics on a regular schedule and figure out how to look at them in new ways. And then you can implement those skills for modern tools, such as online engagement and marketing.<\/p>\n\n\n\n<div class=\"wp-block-group has-border-color has-palette-color-1-border-color has-palette-color-1-background-color has-background is-layout-constrained wp-container-core-group-is-layout-e53e4c95 wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:8px;margin-top:0px;margin-bottom:0px;padding-top:0;padding-right:0px;padding-bottom:0;padding-left:0px\">\n<h3 class=\"wp-block-heading has-text-align-center has-palette-color-8-color has-palette-color-1-background-color has-text-color has-background\" style=\"font-size:clamp(1.198em, 1.198rem + ((1vw - 0.2em) * 0.878), 1.9em);font-style:normal;font-weight:400\">Sell cars on the lot faster with AutoRaptor<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:clamp(0.875em, 0.875rem + ((1vw - 0.2em) * 0.406), 1.2em);\"><a class=\"wp-block-button__link has-palette-color-8-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/www.autoraptor.com\/demo\/\" style=\"background-color:#058a03\">Book a Quick Demo<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-palette-color-8-color has-palette-color-1-background-color has-text-color has-background\">Know if we&#8217;re the right fit within 10 minutes<\/p>\n\n\n\n<p><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are your sales trainings not making a difference? Try these car sales training ideas focused on revisiting fundamental skills with new methods Dealership owners with an eye toward professional development are smart investors. Why? Because they&#8217;re helping salespeople succeed. As a manager, it&#8217;s your responsibility to develop car sales training ideas that invigorate your team. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":201102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_yoast_wpseo_title":"","rank_math_title":"","_aioseo_title":"","footnotes":""},"categories":[26],"tags":[36],"class_list":["post-1309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dealership-training","tag-car-sales-training-ideas"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/www.autoraptor.com\/wp-json\/wp\/v2\/posts\/1309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.autoraptor.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.autoraptor.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.autoraptor.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.autoraptor.com\/wp-json\/wp\/v2\/comments?post=1309"}],"version-history":[{"count":0,"href":"https:\/\/www.autoraptor.com\/wp-json\/wp\/v2\/posts\/1309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.autoraptor.com\/wp-json\/wp\/v2\/media\/201102"}],"wp:attachment":[{"href":"https:\/\/www.autoraptor.com\/wp-json\/wp\/v2\/media?parent=1309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.autoraptor.com\/wp-json\/wp\/v2\/categories?post=1309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.autoraptor.com\/wp-json\/wp\/v2\/tags?post=1309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}